Call nowBook now

Our Resort- Meet Director of Operations, Bill Kelley

Hailing to us from the historic Grove Park Inn & Resort in Asheville

Living by the philosophy that “it’s better to under promise and over deliver,” The Horse Shoe Farm is pleased to have Bill Kelley, from The Grove Park Inn & Resort,  join us as the Director of Operations on the farm. With over 30 years experience in the hospitality industry, Mr. Kelley, a long time resident of Asheville, North Carolina, brings with him extensive knowledge of running high-end resorts.

Boasting an impressive track record, Mr. Kelley most notably worked at the historic Grove Park Inn & Resort in Asheville for over 20 years. Working in many different facets throughout his tenure, from Director of Rooms Division to Director of Training/Development of Human Capital, Mr. Kelley ultimately served as Executive Director of Operations for the resort for 8 years. Responsible for 1180 employees, over $78 million of revenue, and 1 million square feet of space, Mr. Kelley was able to consistently increase room profits, slash employee turnover, and accelerate food and beverage revenue, helping shape The Grove Park Inn into the world class four-star spa and resort it is today.

The Horse Shoe Farm is thrilled to have Mr. Kelley as part of our team as we build the farm into an exclusive destination for Western North Carolina. Following one of his favorite Bill-ism’s about a resort that we need

to be a place to BE vs. a place to stay,”

we are creating the ultimate paradise for you to enjoy.

For Bill Kelley’s full bio please read below.

Bill Kelley CHS, CPO, SENIOR EXECUTIVE a Spirited Change Leader with 30 plus years of extensive experience developing, implementing, and managing leadership, property management and development strategy, while maximizing productivity, increasing revenue and lowering operating cost.  Experience: Executive Director of Operations the Grove Park Inn Resort & Spa a world-class four star hospitality organization. Consultant for Mission St. Joseph Hospital, Residence at Biltmore Resort, Bark Wells Resort, Mountain Biz Works, Harmony Motors,  as well as advisor to a worldwide 4 & 5 star property consultant. Served as a board member Leadership Asheville, Core team Member Lessons in Leadership, Special Instructor United States Naval Engineering/Leadership School, and Property Loss Prevention Consultant for Howard Johnsons and Marriott Hotels in eight states and a small business owner. Bill is the author, The Key to Putting HEART POWER In Customer Interactions. He is a certified Hospitality Supervisor with honors, a Chief People Officer and a Dale Carnegie Trainer—Awarded Highest Achievement.