THE HORSE SHOE FARM – MARKETING MANAGER
The Marketing Manager is responsible for overseeing the design and execution of unique marketing strategies, including both print and digital formats, with a direct focus on revenue growth and image enhancement. The Marketing Manager must also fully comprehend and convey the The Horse Shoe Farm Brand in all marketing pieces. S/he will be responsible for exemplifying The Horse Shoe Farm culture as well as promoting The Horse Shoe Farm as the premier destination of choice!
ESSENTIAL JOB FUNCTIONS:
- Reputation Management
- Coordinate the collection, organization, and response of all guest reviews online (Facebook, Google, Yelp, Trip Advisor, etc.).
- Coordinate with Steward, General Manager, and Guest Experience Manager to create incentives to maximize participation to increase online presence and guest satisfaction
- Email Marketing
- Creation, scheduling, and oversight of email blasts on a regular and consistent basis. Adhere to a regular monthly schedule of sending at least one email per month not including separate emails for special days, events, or promotions
- Creation and implementation of growth strategies to increase our guest email list
- Website
- Collaborate with the Steward and senior management to keep our website current
- Participate in monthly marketing strategy calls with third-party vendors as they relate to SEO and Google Ad’s strategies
- Conceptualize and create branded, content-based blogs with corresponding photography and imagery
- Social Media Marketing
- Create and post social media marketing posts and campaigns
- Ensure that social media posts are made on a regular and consistent basis. Adhere to a regular weekly schedule of posting at least once per week not including separate posts for special days, events, or promotions
- Promote The Horse Shoe Farm’s brand uniqueness by considering demographics, target markets, and current events schedule
- Responsible for the growth of our friends and followers, online brand reputation and management, and star ratings on review websites
- Responsible for the growth of our organizational employment brand by representing The Horse Shoe Farm as a great place to work and attracting new team members through social media ads and engagement
- Coordinate with owners and all Farm team members to receive photos and videos for our online social media content
- Print Marketing & Promotion
- Assist Steward and senior management in the design of brochures, menus, property guides, and other printed marketing collateral, as required
- Assist the Steward, General Manager, and Guest Experience Manager in creating and implementing packages and special promotions
- Assist other departments in daily operations including Guest Experience, Food & Beverage Housekeeping, and Maintenance
REQUIRED SKILLS & EXPERIENCE:
- Bachelor’s degree or comparable years of experience in marketing or the hospitality/resort industry
- Proficiency in Microsoft Office Suite (Word, Excel, Outlook, etc.)
- Strong interpersonal and communications skills, both verbal and written and the ability to work well with co-workers and management
- Effective written and verbal communication skills
- High level of attention to detail
- Strong organizational skills
- Strong creativity
- Proficient in Microsoft applications including Word, Excel, and Outlook
- Proficient in Adobe Creative Cloud including Photoshop, InDesign, and Illustrator
- Proficient in Social Media technology
- Knowledge of Google Business Dashboard (Analytics, AdWords, etc.)
- Ability to use systems and equipment including personal computer, scanner, copier, calculator, reservation & property management system, and other software/machinery as required
PREFERRED SKILLS & EXPERIENCE:
- Knowledge of local markets and local business contacts
- Proficiency in WordPress web design
- Proficiency in Google Business Dashboard (Analytics, AdWords, etc.)
PROPOSED HOURS:
40+ Hours per Week, Suggested Monday – Friday (Select Holidays Required)